I have been given a wonderful opportunity: Effective May 4, 2009, I am Vice President for Primary Care at Eisenhower Medical Center in the Palm Springs area of California. One of my assignments is to start a new primary care practice. If you had this opportunity in 2009, what would you do?
My superiors who are supporting this effort to not want a traditional brief-visit productivity practice model. They want personalized and efficient care. This is the model we are going to use.
Membership in the practice will cost a dollar a day, or $365 dollars a year. For that fee, patients get open access to online and telephone communication. The panels for the primary care physician will be capped at 1000 patients. This gives a base gross income for the physician of $365,000 per year.
Visits will be done as needed and will be charged separately and billed to insurance or Medicare. We will also do house calls, both virtual and real. It is estimated that each physician will see 8 to 10 patients a day in the office, spend about 1.5 to 2 hours a day in online or telephone communication, and do 1 to 2 house calls, hospital visits, or nursing home visits a day.
The practice will have an EHR with all important functions like patient registries and ePrescribing. The overhead will run 60%, so the physician's income will be 40% of gross revenues. Estimating $200,000 each year in billed revenues on top of the membership fee, the total gross income generated by the physician is $565,000 a year, with 40% or a $226,000 net income for the physician.
How does this practice model and base income sound to you? Would you not agree that this model is affordable to almost everyone? Would you not agree that seeing 8 to 10 patients a day in the office in unhurried visits is a much more professional way of working? I belieive that this describes the new primary care. Let me know what you think.
relliott9, 3 years ago | FlagHello, Joe. I encourage you and wish you great success with this addition to the traditional medical practices around the country in which we have to spend less time addressing more complex issues than has occurred in the past. This "older" style of practice often leads to unnecessary and costly referrals. In the long run, a practice such as you are developing, could save a lot of money and more importantly improve the health and quality of life of our patients.
For less affluent areas that Palm Springs, the government might supplement the patients' premium, when you show that this approach saves the Medicare program a lot of money.
Let me know how this goes. As you might remember, I was being approached by an organization in which the providers would make house calls to try to stabilize the patients and keep them in their own environments. However, as far as I know, this program didn't take off here in Arizona and the medical director was promoted to California, I believe to the San Diego area, if I remember right.
Good luck
Dick Elliott, MD
PS: I am working part-time in a nearby Same Day Care Clinic affiliated with Banner Arizona Medical Clinic. We have EHR which I can accsss at home, and for those patients in the Banner System, the records are available to the providers in the system to provide continuity and we fax our records to non-Banner providers to try also to maintain continuity of care. Not as ideal as a medical home concept, or such as system as you are developing, but seemingly working pretty well.
ismaeltellado, 3 years ago | FlagI read part of your descriptio
n of the practice model you are presenting as a new project. I sounds terrific. However, I would be interested as to seeing this model at work in a different setting. Would it be an adaptale model of care and how much time investment does it require? Can you provide any literature that supports such a model? What are the implicatio ns of such a system as to the long term care of patients? how does it affect the patient-Ph ysician relation? Any ethical impediment s to such an approach to healthcare ? Are there any references I may consult?
boulderite, 3 years ago | FlagGreetings Joe, congratula
tions,and well deserved, I think you are an excellent match for this type of opportunit y. It would be worthwhile
(and it could be a lot of fun as long as you have access to technology support) exploring some of the newer Web 2.0 communicat ion options like oovoo, web cams etc., along with blogs and youtube to help your new practice create a growing online informatio nal presence on behalf of your patients. Also you might think about finding ways to cost-effec
tively assist your patients in developing habit energy changes to promote healthy lifestyles ( eg weight loss, exercise, stress management , the usual suspects!) . You might even consider some group visits in this domain and bring in some crackerjac k psychologi sts or other change experts. David E. Bright, M.D.
mtanenbaum, 3 years ago | FlagI am considerin
g doing the same thing in Pediatrics , but I am troubled by the reality that PPO's, POS's and other insurers (read BC/BS) may not cocntract with this retainer model practice if they feel the retainer is for covered services. Not contractin g with insurers poses financial disincenti ves to patients for referrals from an out-of-pla n PCP, etc. What particular services that are non-covere d do you plan to provide that would facilitate contractin g with insurers? Why only 1$/day, and not 2 or $3/day??
medifix, 3 years ago | FlagThank you for this article. I tried this concept and called it "SamsaRx".The reason I did this was because I could see NHS collapsing sand the service they offer is of substandar d.
I felt people who need advice must get it from doctors. NHS has failed by making it difficult for patient especiallyparents get access to doctors. They introduced nurses, NHS direct and community clinics.
Unfortunately I could not sustain my clinic as I was not lucky like you to have received funding. I advertised and published posters in the town but there were not many takers. I felt people do not trust free or low price doctors service.
Now I am about to release a softwarethat does my work. I have been a doctor for 25 years and have seen how commercial ization has ruined the profession because the care was driven by cash. In NHS, I could offer the best treatment patient required. Unfortunat ely this has collapsed.
Your idea will work provided you get the support. Best Wishes.
Category: practice management
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